10 Marketing Tips for Real Estate Agents to Deal with the Coronavirus
As is always the case, the full impact of COVID-19 on the real estate industry will take a lot longer to fully come out, unlike other industries such as entertainment, catering among others, where the impact has almost been immediately visible, as discussed in detail over at runrex.com. In the meantime, real estate agents have to grapple with the new realities due to the coronavirus, and to help, this article will look to highlight 10 marketing tips that should help them deal with the coronavirus crisis.
Update your website
One of the most important marketing tips that the folks over at guttulus.com have for real estate agents is to update their website. Now is the time when you should be directing your clients towards your website and as such you should make sure that it is offering the best user experience possible. Make sure it is optimized for such things like site speeds, site navigation, mobile-friendliness among others, allowing your clients to visit your website and access any relevant information easily and effectively.
Virtual tours
Another marketing tip that real estate agents should consider is incorporating virtual tours to their operations. These allow your clients to be able to check out houses without physically having to be there, keeping them safe as well as allowing you abide by the regulations in place, with most states having outlawed open houses. Facebook Live and Instagram Live are some of the platforms you can use to conduct virtual tours and you should definitely consider doing so.
Prioritize detail over beauty
As per discussions on the same over at runrex.com, the temptation with virtual tours is only showing the glitzy parts of the house. However, as a marketing tips, real estate agents should try to be more detailed with their tours, showing things like faucets and whether they work and so forth, rather than focusing on making the house appear glamourous. This helps build a level of trust that will ensure that prospective clients are likely to make purchases.
Review the messages as far as your ads are concerned
Another marketing tip that the folks over at guttulus.com have for real estate agents is for them to review the messages on their ad campaigns. Given the current coronavirus crisis, it is important that your messages as far as your ads go are sensitive and that they match the current mood of the country. Be modest, particularly when inviting people for virtual tours, and make sure you are not seen as going about things in a “business as usual” kind of way.
Increase your engagements on social media
As covered in detail over at runrex.com, most people are at home due to the coronavirus situation, and are on social media trying to check in with friends and family as well as looking for news on COVID-19. As a marketing tip therefore, it is important that you put yourself in front of your audience by increasing your engagements on social media. You could try posting helpful tips on how to keep safe during the coronavirus pandemic or even posting inspirational quotes during these tough times and so forth.
Consider switching gears towards digital marketing
With other marketing avenues being closed off due to the coronavirus pandemic, another tip the gurus over at guttulus.com have for real estate agents is to switch to digital marketing. Consider SEO, PPC and such avenues, directing your revenues towards these avenues rather than cutting back marketing all together. This will ensure that you keep things ticking over during the current crisis, while also ensuring that you are well placed to do well when the crisis passes.
Create new blog posts
With the downtime due to the coronavirus, you also have time to create new blog posts for your website and your social media channels, something the gurus over at runrex.com are in agreement with. Make sure you write about useful topics, including how one can be able to sanitize their house, so that you keep your audience engaged. Remember, if you are of help during these tough times, you will build loyalty that is likely to serve you when the crisis passes.
Reach out to former clients
As per the folks over at guttulus.com, you should also check in on and reach out to former clients, sending them messages or even sending them relevant gifts such as hand sanitizers and so forth. This is a great way to build loyalty but also most importantly, it is a great way to get referrals which will definitely be of great help as far as your marketing efforts are concerned.
Create new video content
Other than virtual tours, another marketing tip that the subject matter experts over at runrex.com have for real estate agents is to take advantage of the downtime due to the coronavirus crisis to create new and engaging video content for your website and social media channels. Make sure that the content you create is relevant and is useful to your clients, and try and replace some of the outdated content that you may have wanted to replace in the past but didn’t have the time to do so.
Online reviews are more important than ever
Now more than ever, reviews of your services are extremely important as they are one of the ways through which clients can be able to ascertain the quality of your services. Make sure that positive reviews are front and center as far as your website goes so that visitors can easily be able to see them, increasing the chances that they will seek out your services.
The above discussion only begins to scratch the surface as far as this topic goes, and you can get more on the same by visiting the ever reliable guttulus.com.