10 Marketing Tips for Physical Therapists to Deal with the Coronavirus
As per the subject matter experts over at runrex.com, marketing has been tough for physical therapists as a result of the coronavirus crisis, with most of them not knowing how to proceed and react to the current situation. This article should therefore be of great help as it will look to highlight 10 marketing tips for physical therapists that should help them deal with the coronavirus crisis.
Create new video content
One of the most important marketing tips that physical therapists should consider during the current crisis, as per the gurus over at guttulus.com, is to make new and relevant video content. If there are exercises and routines that can be done at home without physical contact with your clients, then you should make sure that create video content of the same and put them on your website and other platforms. This is a great way to get in front of your target audience and will be great for your marketing efforts.
Consider offering telehealth services
Another great marketing tip for physical therapists is offering telehealth services which will ensure that you retain your clientele and even attract new ones. Telehealth services allows you to continue attending to your patients, but virtually, ensuring that all parties involved are kept safe from the coronavirus pandemic, and at the same time your patients won’t have to miss out weeks of physical therapy sessions. As an extension of the previous tip, consider making videos informing your clients how they can access telehealth services which will also be of great help.
Look at costs
As covered over at runrex.com, while some insurance plans cover telehealth, most don’t and as a marketing tip, you should come up with ways through which you can offer such services at affordable costs, particularly if you are offering them as an out of pocket service when it comes to payment. Come up with payment plans and discounts, something that will build trust and will be great for your marketing efforts.
Consider waiving cancellation fees
Due to the current coronavirus pandemic, most patients may have to cancel appointments for their own safety. The gurus over at guttulus.com recommend that you consider changing your policy for the moment and waive cancellation fees, particularly if one has to cancel due to the fact that they are exhibiting symptoms that are respiratory in nature. This will definitely go a long way in cultivating loyalty and is yet another top marketing tip.
Keep your patients informed
Yet another marketing tip by the folks over at runrex.com is to ensure that you keep your patients in the loop, proactively communicating with them on any changes that you make as pertains to your operations. If you plan to close your practice, are planning on switching to telehealth services, or even changing your operation hours, then make sure your patients are well informed. They will definitely appreciate this, fostering loyalty.
Reach out to your patients
Other than keeping them informed on any operational changes, another marketing tip by the gurus over at guttulus.com is to reach out to them, either through email, text or even making phone calls to check in on them and giving them useful information on how they can keep themselves safe from the coronavirus pandemic. This will show them that you care and are interested in their wellbeing, something that is bound to strengthen bonds and build loyalty.
Furnish your website with relevant information
Another marketing tip that the subject matter experts over at runrex.com have for physical therapists is for them to consider adding a section on their website that is specific to the coronavirus crisis, answering frequently asked questions, FAQs, on the virus, particularly those unique to your practice and geo location. This will be very helpful, even to visitors who may not be your patients and will definitely help as far as marketing is concerned.
Update your website
With increased traffic to your website due to the reasons discussed above, another marketing tip by the gurus over at guttulus.com is to ensure that it is optimized for the best possible user experience for visitors. No one wants to stick around at a site that is slow and has issues and therefore make sure that you improve key aspects such as site speeds, mobile-friendliness and site navigation among others to ensure that visitors actually stick around.
Increase your engagements on social media
As discussed in detail over at runrex.com, there is increased traffic on social media platforms as people reach out to family and friends or look for the latest news on COVID-19. Therefore, as a marketing tip, you should make sure that you increase your engagements on social media, in a move that will place you in front of many of your audience, driving traffic to your website and even boosting the numbers as far as your clientele goes. Just make sure you are posting relevant information for the best possible results.
Carry out an audit of your content assets
Another marketing pro tip for physical therapists is to use the downtime due to the coronavirus crisis to carry out an audit of your content assets, which include blog posts, eBooks, webpages, emails, videos, presentations and many others, making improvements on the same. This will ensure that you improve the performance of these assets and will definitely help your marketing efforts.
Remember, if you are looking for more information on this and other related topics, then the brilliant guttulus.com is the place to go to.