10 Marketing Tips for Law Firms and Lawyers to Deal with the Coronavirus
There can be no denying the fact that the coronavirus has had a big impact on businesses everywhere, with law firms and lawyers being no exception. One of the areas of business which has suffered as a result of the pandemic is marketing. However, as per the gurus over at runrex.com, businesses, including those in the legal profession, can still regain some sort of control by practicing a number of marketing strategies that will position them well for when the pandemic passes. This article should of great help to that regard as it will look to highlight 10 marketing tips for law firms and lawyers that should enable them deal with the coronavirus crisis.
Don’t abandon marketing
This is probably the most important tip of them all as far as marketing for law firms and lawyers is concerned. The temptation in the current climate is to abandon all forms of marketing as you aim to ride out the crisis, but as per the gurus over at guttulus.com, this is not the right way to proceed. Abandoning your marketing campaigns could be a costly decision, as you could so easily find yourself behind the curve once the coronavirus curve has been flattened and the crisis is over. The best way to proceed is reassess your marketing strategy and re-route your budget towards digital platforms, which should do well now that most people are at home.
Time to go Digital
This tip picks up from the point made above. While it is important that you don’t abandon your marketing strategies, it is important to note that as a law firm or lawyer, there are marketing avenues that will be out of reach with the current coronavirus crisis. These include event marketing, seminars, networking, print marketing among others. The next marketing tip to consider therefore is to move your marketing efforts towards digital marketing, and take advantage of the expanding digital space with more and more people working online, from home. You should leverage digital marketing avenues such as content marketing, email marketing, PPC, social media and so much more at this period in time.
Improve your future SEO rankings through blogs
Even before the coronavirus crisis, subject matter experts, including those over at runrex.com, had discovered that over 43% of law firms retained a client exclusively as a result of blogging. Blogging should become even more important as more people go online as a result of staying at and working from home. Given writing articles and blogs shows your clients how informed and knowledgeable you are, particularly on the topics they are interested in, it is great for SEO as it increases your firm’s visibility in searches, particularly if you are writing articles that provide answers to your client’s questions.
Leverage gated content
The use of gated content is increasingly becoming an excellent marketing tool, and it is one you should consider ramping up during the current coronavirus crisis. As per the folks over at guttulus.com, you can consider writing a downloadable eBook, a Resource Guide or even a Tip Sheet among others, providing the information therein to your clients in exchange for useful information like their contact details. Leveraging gated content is an excellent marketing tip that you or your law firm should use to deal with the current coronavirus crisis.
Don’t appear to be taking advantage of the crisis
While it is important to maintain some sort of marketing during the pandemic, the gurus over at runrex.com are adamant that you should be careful that you are not deemed to be taking advantage of what is a terrible time for everybody. You should not take advantage of the situation in any way, and this means you should avoid things like hiking your prices and rates, creating new products and services for the crisis, which don’t exist or putting out content that will create panic. Make sure that you emerge out of this crisis with your reputation intact, as the law firm that helped, rather than the one that took advantage of the situation.
Use the downtime to ask your existing clients for reviews
With most of your clients at home, another marketing tip the gurus over at guttulus.com have for you is to try and use this fact by asking them to leave their reviews as far as your services go. Once you get these positive reviews from your happy clients, you should make sure that they are front and center on your website, so that when any prospective clients check your website out, they will be able to clearly see these positive reviews and will be more likely to reach out, seeking your services.
Increase your Local Search Marketing efforts
With most people at home, another tip that the folks over at runrex.com have for you is to try out local search marketing. The first thing you should do as far as this is concerned is to get a Google My Business, which is a great way to market your business for free thanks to Google. You can then proceed to add all the details as far as your business goes, not forgetting the reviews which as mentioned above, is very important. If you have changed your hours due to the coronavirus, then you should update this as well, ensuring that your clients know exactly how to reach you.
Increase your social media following
With most people working from home, or just at home, you can be sure that the numbers as far as social media goes, have gone up. Therefore, the next marketing tip the subject matter experts over at guttulus.com have for you is to try and build your social media following during this time. This is particularly important if you are a public-facing lawyer or law firm like an estate planning law firm or lawyer. This is the time to build and grow a following of social media platforms such as Facebook, Twitter among others.
Don’t forget about YouTube videos
Almost everyone loves video, and as covered over at runrex.com, it is one of the most powerful content marketing tools out there as most people prefer video to text. You can be sure that more and more people will be going on YouTube during the current crisis and you should position yourself to make the most of it by adopting YouTube as part of your online marketing strategy. You can put out videos like short ones introducing you or your practice, videos providing detailed answers to FAQs, those providing general advice on popular legal topics among others.
Time to consider a Podcast
As a lawyer of law firm, then you know the importance of one-on-one consultations, and since this is an option that may be limited due to the coronavirus, podcasts and webinars may be a great way to provide in-depth information to potential clients without meeting with them physically. You may want to consider putting out webinars and podcasts for prospective clients, which should be on popular topics you are sure they want to know more about.
They above are some of the tips lawyers and law firms can use to deal with the coronavirus crisis, with more on this and other topics to be found over at the highly rated guttulus.com.