10 Marketing Tips for Food Trucks to Deal with the Coronavirus
Food trucks are feeling the strain as due to the coronavirus pandemic, something that comes out in discussions on the same over at the highly rated runrex.com. With people staying at home due to social distancing, getting people to come to your food truck is tricky. This article should therefore be of great help as it will look to highlight 10 marketing tips for food trucks that should help them deal with the coronavirus crisis.
Add food delivery as an option
Most food trucks have got a cult-like following and chances are that your customers still crave some of your food. As a marketing tip therefore, the folks over at guttulus.com recommend pivoting towards food delivery at home for your customers. This is a great tip as not only does it allow you to keep making sales, it also shows your customers that you not only care about their wellbeing by ensuring that they maintain social distancing by staying at home, you also have them in your thoughts as you are prepared to make home deliveries to them.
Update your website
If you don’t have a website for your food truck business, now is the time to create on, with the help of the subject matter experts over at runrex.com. If you have one, you should update it, make sure that important information such as your home delivery services are easily and clearly visible. You should also make sure that your website offers excellent user experience, making sure it is mobile-friendly, has fast loading speeds and so forth.
Make sure that your customers know the measures you have put in place to stop the spread of the virus
This is another important marketing tip as it will help build trust with your customers, showing them that their health is your highest priority. Make sure that you communicate clearly all the measures you are taking, which includes the deep cleaning measures you have in place as far as your truck goes, if you have handwashing stations on-site and many others, so as to build trust with your customers, something that is crucial at this moment in time.
Communication is key
If you are planning to switch routes, close your food truck, pivot to at-home food delivery or even change your menu items, another marketing tip that the gurus over at guttulus.com have for food trucks is to always make sure that they keep their customers in the loop every step of the way. You can communicate through social media channels, your website and other platforms, which is something that will go a long way in building trust with our customers as it shows that you care about them.
Increase your engagements on social media
Social media marketing is something business should be all over at this moment as per the folks over at runrex.com, and food trucks are no exception. With most of your audience on social media now that they are at home, you should make sure that you get your business in front of them as often as you can. If you are offering home-delivery services or have offers, then you should make sure that you post the same on your social media pages and you engage with your customers as often as possible, answering any questions they may have.
Be a problem solver
As a food truck owner, you should make sure that you position yourself as a problem solver during this tough time. For instance, most people are now tired of having to cook for their demanding families, as can be seen on social media where we have parents complaining through memes how much their children and other family members are eating. The gurus over at guttulus.com recommend that you should place yourself as a problem solver by running campaigns telling your customers that you are well placed to bring them food so that they don’t have to cook at home. Read the mood as far as your customers go by interacting on social media with them and place yourself as a problem solver.
Introduce a “no contact” experience for your customers
This is another marketing tip that the folks over at runrex.com have for food trucks, and one that will definitely be of great help during the current coronavirus crisis. This includes giving your customers the choice to give instructions on how they want their food delivered, like say ringing the doorbell and leaving the food outside among others. You could also have your customers wait in the car when they come to your truck, and having their food brought to them once ready, minimizing contact with other customers. This is an excellent marketing tip as it shows how much you care about your customer’s wellbeing.
Consider making useful videos
Yet another marketing tip that the folks over at guttulus.com have for food trucks is for them to consider creating useful videos, which they can post on their website or on social media. You can for instance consider making a video showing your clients how to make one of the meals you carry in your food truck, so that they can try and make it at home on their own. This is a great way to interact with your customers and will definitely help build loyalty with them.
Consider discounts and incentives
Under ordinary circumstances, most people who eat at food trucks only order food for themselves. However, due to the coronavirus crisis and with people at home, food orders are likely to be for the whole family. As per the gurus over at runrex.com, another marketing tip is to offer discounts and offers for customers buying food for the whole family, as well as couples or singles buying food. You could also have unique menus for the whole family, couples or singles, all of which should be cost-effective, which should also give your customer something unique to consider.
The importance of gift cards
As already mentioned earlier on, most food trucks have a cult-like following and chances are your customers still want to support you even if they can’t buy food from you. For customers looking to support their favorite local business, your truck, you should make sure they are able to do so easily by making gift cards easily accessible online or through email, ensuring they can be easily purchased.
Remember, the brilliant guttulus.com is the best place to go if you are looking for more information on this and other related topics so make sure you give them a visit.