10 Marketing Tips for Clothing Lines to Deal with the Coronavirus
The fashion industry has no doubt been hit hard by the coronavirus pandemic, something that is covered in detail over at runrex.com. From a marketing point of view, most clothing lines are finding themselves in a situation where they are wondering if they should stick or twist as far as their marketing strategies are concerned. To help with that, this article will look to highlight 10 marketing tips for them that will help them deal with the coronavirus crisis.
Start offering relevant clothing items
With social distancing and self-isolation in full swing, then you can be sure that most people are unlikely to be in need of cocktail dresses and the likes. As per the gurus over at guttulus.com, one marketing tip is to try and stock clothing items that are relevant with the realities most people are living now. This means more work-from-home and loungewear, which you can be sure more and more of your customers will be in need of, and as such it makes sense to pivot to them.
The importance of discounts
With most people experiencing financial strains due to the coronavirus crisis, one of the marketing tips clothing lines should consider is offering more discounts and offers to their customers. How your customers that you understand just how tough the current situation is for them financially by offering them discounts. This is a great way to build loyalty and it is definitely a great marketing tip.
Increase your engagements on social media
The current coronavirus pandemic, you can be sure the number of people on social media platforms has gone up dramatically as people look to check out on friends and family as well as look for news on COVID-19. As a clothing line, this presents a perfect opportunity to engage with your customers, something the folks over at runrex.com agree with. It may even be the right time for your company to join new social media platforms such as TikTok which is proving to be an excellent tool to increase consumer engagements.
Move your business online
Yet another marketing tip that the folks over at guttulus.com have for clothing lines that should help them deal with the coronavirus situation is to try and move most of the business online. You can entice your customers to try out your eCommerce platforms by offering online discounts. This is a great marketing tool as it shows your customers that you care about their wellbeing and that you are doing your part to promote social distancing, while ate the same time it ensures that you continue to make sales.
Communication is key
If you have made changes to your operating hours, have closed your stores or have even made a donation to help fight the virus, you should make sure that you communicate the same to your customers. The subject matter experts over at runrex.com are adamant that you should make sure that your customers are kept in the loop every step of the way and that they know exactly what is going on with you and as such this is yet another great marketing tip to keep in mind.
Show how you are helping stop the spread of the virus
If you are still operating brick and mortar stores, it is important to let your customers know the measures you have put in place to keep them safe from COVID-19. This, as per the gurus over at guttulus.com, means communicating to them on safety measures such as deep cleans, hand sanitizing stations in the store, social distancing measures in the store and so forth. This is an excellent marketing tip as it will let your customers know that you care about their health and wellbeing, helping to build trust.
Time to make use of your email lists
As per the subject matter experts over at runrex.com, any clothing line worth its salt should have an email list of their customers. If you have one, another marketing tip is to use it to send useful email sequences to your customers, giving them useful tips on how to keep themselves safe during the coronavirus pandemic as well as communicating any information that needs communicating as concerns your business. This is a great way to reach out and show that you care and as such is an excellent marketing tip.
Don’t try to profit from the current situation
This is one of the most important marketing tips, and the folks over at guttulus.com are adamant that clothing lines, and other businesses, should make sure that they are not profiting from the crisis. This means that you should refrain from hiking prices or even giving out false information or engaging in false advertising. This is something that will definitely give you a bad name and a stain that you will struggle to wash off long after the COVID-19 crisis has passed.
Focus more on your local customers
With most people at home, local search marketing is more important than ever as per the gurus over at runrex.com. This means that as a clothing line, another marketing tip is to update your Google My Business, or get it if you don’t have it, to enable you to reach out to local customers. Make sure that you also update any information that may have changed as far as your business goes, from operating hours to offers and even contact information while you are at it.
Use the downtime to finish your digital to-do lists
Now is also the perfect time to get on with some of the tasks you may have put off, as far as digital marketing is concerned. This means updating your website, optimizing important aspects such as site speeds and mobile-friendliness as well as editing and improving your content assets including blogs, video content, infographics among others. If you don’t have some of these content assets, now is the time to create them, doing videos and the likes.
As always, the highly regarded guttulus.com is the place to visit if you are looking for more information on this and other related topics.