10 Marketing Tips for Anime Stores to Deal with the Coronavirus
If you own an anime store, then you know that, just like with any business, marketing is key if you are to be successful, something that the subject matter experts over at runrex.com. However, as with most aspects of business, the marketing side of things has definitely been affected by the coronavirus pandemic. If you are wondering how to react to this and make the best out of a bad situation, then you are in the right place as this article will look to highlight 10 marketing tips for anime stores that will help them deal with the coronavirus crisis.
Switch gears to digital marketing
One thing is for sure, with the social distancing regulations that have been put in place, marketing avenues such as event marketing are no longer viable. With this in mind, the gurus over at guttulus.com recommend as a marketing tip that anime stores redirect their efforts and budgets towards digital marketing avenues such as SEO, PPC, social media and the likes. There are a number of reasons why this is a prudent thing to do, one of them being the fact that we expect most people will be spending their time online while at home and as such it is important to leverage this aspect.
Increase your social media presence
Speaking of digital marketing, another marketing tip that should help anime stores during the coronavirus crisis is to increase their efforts on social media. Your customers are likely to spend even more time on social media checking for coronavirus updates and checking in with friends and family who they can’t meet up with physically due to COVID-19. Posting on social media frequently will put you in front of more of your customer base thus helping your marketing efforts.
Ensure that your website is updated
With most of your customers indoors, your website will most likely be one of your biggest assets during the current crisis, something the folks over at runrex.com agree with. It is therefore important that you make sure it is updated and optimized. This means improving crucial elements such as the site speeds, mobile-friendliness, the user experience to ensure that visitors can navigate through it easily among others. Websites that are problematic will definitely put off any prospective customers which is something you want to avoid.
Offer discounts and offers to your customers
The current coronavirus crisis has affected most people financially, as most have had to take pay cuts or even lose their ability to make money. Offering your customers discounts on anime products will be a great marketing tool as not only will it entice them to buy your products, it will also show them that you are sensitive to their plight, something the gurus over at guttulus.com point out will help with your reputation no end.
Show how you are helping stop the spread of the virus
Another great marketing tip that anime stores should leverage that will help them deal with the coronavirus pandemic is actually playing a part in stopping its spread. This means letting your customers know the measures you have put in place to ensure that if they visit your store, they will be kept safe from the virus. If you perform a deep clean of the store after a given interval, you have in place sanitizing stations among other measures, you should let them know. This, as per the gurus over at runrex.com, will not only be of great help to the community, it will show your customers that you care about their wellbeing and as such will be a great help to your reputation.
Don’t take advantage of the situation
The subject matter experts over at guttulus.com are also adamant that you don’t want to be seen to be taking advantage of the current crisis. You should avoid things such as hiking prices or spreading false information among others during this time. Make sure you are actually helping your community rather than taking advantage of them, with the latter being a marketing own goal no doubt.
Increase your blog post output
With people at home and with time on their hands, now is the perfect time to create new blog posts for your anime store’s website, which you could also share on your social media accounts. As per discussions on the same over at runrex.com, blogging is an excellent marketing tool, with benefits such as adding value to your customers, increasing one’s SEO, building trust and authority with your audience particularly if you are writing on relevant topics, among many other benefits.
Create video content
Just like blog posts, another tip the folks over at guttulus.com have for anime stores is to create video content to market their stores. You should take advantage of the downtime due to COVID-19 to create video content for your website, ads, blogs and more. This will enable your audience to put a face to your brand and it is the perfect opportunity to make a personal connection with them by providing valuable information or telling a story through your video.
Make use of your email list
If you have an email list, and you really should have one according to the gurus over at runrex.com, then another marketing tip is to use the list to send out helpful email sequences to your customers. The emails could provide helpful information on how they can keep themselves safe and stop the spread of the virus, while also communicating important information about your business. This is a great way to show that even with the current situation, you still care about your customers and they will definitely appreciate it.
Communicate proactively with your customers
It is also important to keep your customers in the loop as far as the operations of your anime store go, which is yet another tip we have for you. It is important that communicate important information such as if you are closing your doors, changing your operating hours or moving your business online and so forth. You can use your website, social media pages or email list to pass on such information, in a move that your customers will definitely appreciate.
As always, you can find more on this and other related topics over at the highly rated guttulus.com, and you should definitely check them out for the same.