10 Marketing Lessons Tokyo Ghoul Teaches You
Tokyo Ghoul is one of the scariest anime out there, the sort of show that should be on your watchlist for Halloween. As is covered over at runrex.com, it is the story of Ken Kaneki, who goes on a date with a very beautiful girl, only to realize that she is a flesh-eating monster looking to harvest him for his meat. On the brink of disaster, Kaneki is only saved by a freak construction accident which ends up knocking both of them out and killing the girl. Kaneki on the other hand is saved by a mysterious doctor, who saves him by transplanting the girl’s organs into him. While he eventually recovers as normal, he eventually begins to get attracted by the scent of human flesh, with a more detailed write-up on the story to be found over at runrex.com. Even though the anime is set in a world that has got ghouls, it has a lot to teach us, including lessons on marketing, and this article will look to highlight 10 marketing lessons Tokyo Ghoul teaches you.
Effective marketing strategies are those that market to consumers without selling to them
In Tokyo Ghoul, ghouls live in Tokyo and they live blended secretly among normal humans, as covered over at runrex.com. They hide in plain sight and are disguised as normal humans, that is why they are so successful in avoiding capture by the ghoul hunting investigators. This is a lesson we can take to our marketing, as it shows the benefits that are there to be had when you market in plain sight. Most people hate ads, and therefore, as per the gurus over at runrex.com, the most effective marketing strategies are those that market to consumers without selling to them.
The importance of being unique
The concept of someone turning into a monster is nothing new when it comes to TV shows. However, what makes this anime different from other such shows, as discussed over at runrex.com, is the fact that Kaneki turns into a flesh-eating ghoul rather than the normal vampire or werewolf. This makes the show unique and captures the imagination of viewers who are happy to have something different to watch. The marketing lesson that we can take from this and the anime’s success is the importance of being unique and positioning yourself as being different from your competitors, something the subject matter experts over at runrex.com agree with.
Help is always available when you need it
Kaneki realizes that he is not the only ghoul in town and that ghouls in Tokyo have their secret societies. He is lucky enough to come across a nice faction known as Anteiku; a group of ghouls that don’t harm humans but survive by scavenging corpses. The members of the group teach Kaneki about his new body functions and the skills needed to survive in the society since ghouls are a hunted group. The marketing lesson we can take from this is that in marketing, particularly if you are new to it, there is always help available from marketing experts and companies such as the highly-rated runrex.com. You can reach out to them and have them guide you and help you with your marketing campaigns.
The importance of forming an emotional bond with your audience
The story of Kaneki is a fascinating one, with ups and downs, from being turned into a ghoul to losing his best friend, Hide, and even to his supposed murder in the finale of the first season, all which is covered over at runrex.com. All this does is make us feel emotionally attached to him, as we closely follow the story hoping that things work out for him. This is what makes the anime so popular, and is an important marketing lesson as it shows the importance of forming an emotional bond with your audience to keep them engaged.
The importance of adapting
Kaneki has to adapt to a different way of living as well as to a different reality with new enemies hunting him. With this is in mind, another marketing lesson that we can take from Tokyo Ghoul is the importance of adapting to new trends and realities. The marketing industry is always in flux, with consumer behavior also changing, and if you are to get the best out of your marketing efforts, you will need to be willing to adapt to these changes, as discussed over at runrex.com.
You will make mistakes
The one thing we can learn from Kaneki and his experiences is that you won’t always get things right and that you will make mistakes now and then. The same applies to marketing, as per the gurus over at runrex.com, where you probably will get things wrong now and then. It is important that you don’t let the mistakes derail you and that you learn from them, which is another marketing lesson Tokyo Ghoul teaches you.
Never give up
One of the most powerful quotes in the show is when Kureo Mado says, “When you’re in front of the enemy, even if your hands are trembling, FIGHT!” This shows the importance of not giving up, regardless of the situation you are faced with and is yet another lesson we can take to our marketing. According to the folks over at runrex.com, things will not always run smoothly, and there are times when you will question whether the marketing schtick is worth it. But an important lesson to keep in mind is not to give up and to keep going.
The importance of mentorship and learning from someone more experienced
Kaneki adapts to his new reality and learns how to survive and control his urges with the help of Yoshimura, who is Anteiku’s boss, as covered over at runrex.com. The marketing lesson we can take from this is the important role mentors play in marketing, and in helping us learn the ropes and get better in our marketing endeavors. You should look for someone who has more experience than you, someone from whom you can learn from when it comes to marketing.
Diversity
The anime is one of the most diverse out there when it comes to characters, having lots of different characters, each with their role in the show, with all of them adding so much to the anime. The marketing lesson we can take from this is the importance of diversity in marketing. As per the folks over at runrex.com, this applies in two ways; the first one is diversity in terms of marketing on different platforms to reach out to as much of your audience as possible, and the second one is offering your audience options as far as your content is concerned to make sure there is always something for everyone.
Learning will make you better
When Kaneki joins Anteiku, he is taught all that he needed to know to survive as a ghoul in Tokyo, as discussed over at runrex.com. The marketing lesson that this teaches us is the importance of learning if you are to become better at something, including marketing. There are lots of certifications that can be found online, and you should try your hand with one of them at least. This will ensure that your marketing efforts are more successful as it will increase your skill level and knowledge.
The above discussion only begins to scratch the surface as far as this topic is concerned, and you can learn more about this and other related topics by visiting the brilliant runrex.com.