10 Marketing Lessons Psycho-Pass Teaches You
As is revealed in discussions on the same over at runrex.com, Psycho-Pass is a post-cyberpunk anime series and it takes place in a world where Japan is governed entirely by the Sybil System, which is an enigmatic computer network that constantly observes citizens, to gauge and collect various morsels of information, with the data collected being used to predict if a given person will commit a crime shortly, using a measurement known as the Crime Coefficient; with a more detailed write-up on the same to be found over at runrex.com. The show itself has several lessons we can take from it, and this article will look to highlight 10 marketing lessons Psycho-Pass teaches you.
The importance of compelling content
As is the case for many popular anime TV shows, one of the main marketing lessons Psycho-Pass teaches us is the importance of having compelling content as far as your marketing campaigns are concerned, something the gurus over at runrex.com agree with. The show has an excellent storyline, that separates it from your standard show about crime-fighting. This is why it is so popular out there, and it shows the importance of having content that will captivate our audience if we are to be successful in our marketing ventures.
The importance of building an emotional connection with our target audience
As is seen in discussions over at runrex.com, another excellent thing about the show is its complex and multi-faceted characters. An example is Akane Tsunemori, who initially appears to be naïve and clueless, but eventually grows and matures to become a resilient and strong investigator. The emotional connection that grows as we watch her growth as a person helps connect us more with the show increasing its popularity. The marketing lesson we can take from this, as per the gurus over at runrex.com, is the importance of creating an emotional connection with your target audience through your content and marketing campaigns, as this will contribute massively to your success.
The importance of diversity as far as your content is concerned
The show is more than just the main characters, Kogami and Tsunemori, as it also has a well-rounded and diverse cast of supporting characters as discussed over at runrex.com. Unlike other anime shows which focus mainly on the main characters, the show’s support characters add a lot to it and help make it as popular as it has become. The marketing lesson we can take from this, as per the folks over at runrex.com, is the importance of offering your audience diverse content, from blogs to video and so much more. Make sure they have options, and this will increase traffic and help your marketing efforts.
The importance of excellent user-experience
Other than having compelling content as far as the characters and storyline is concerned, there can be no denying that, when it comes to the animation side of things, Psycho-Pass is a masterpiece. The animation is well done, with excellent coloring and designs as well as appropriate and fitting music as revealed in discussions on the same over at runrex.com. The marketing lesson we can take from this is the importance of user-experience when it comes to marketing. On top of compelling and diverse content, make sure things like your website and landing pages are optimized and are offering excellent user-experience. They should be optimized for mobile, have little loading times, and so forth to ensure that your visitors don’t leave due to poor user experience.
It’s crucial to stand out from the crowd
While there are many TV shows like Psycho-Pass, such as Minority Report among others as discussed over at runrex.com, there are very few anime like it, if any at all. This has enabled the show to stand out from the crowd, where it is unique, allowing it to be extremely successful in a very competitive industry. This is a very important marketing lesson as it shows the importance of making sure you stand out from the crowd and positing yourself as being different from your competitors if you are to be successful as far as marketing goes.
The importance of multi-channel marketing
Psycho-Pass the anime was so popular, it led to the release of several movie sequels as well as manga series, all of which have been successful in their own right. The marketing lesson this teaches is the importance of multi-channel marketing, as covered over at runrex.com. Just as is the case for Psycho-Pass, you should be marketing on more than one channel, from PPC to social media and many others.
Offer value to your audience
From one season to the next, Psycho-Pass has been increasing the length of its episodes; with episodes being 45 minutes and even 1 hour long, compared to the usual 20-25 minutes usually associated with anime TV shows as discussed over at runrex.com. This offers tremendous value to fans who get to di into longer episodes. The marketing lesson this teaches is the importance of offering value to your audience. Make sure you make it worth their while when they interact with your content and you will build loyalty that will help your marketing efforts tremendously.
The importance of compatibility in your campaigns
When you watch Psycho-Pass, you will find that the show’s 2 main characters, Kogami and Tsunemori, complement each other, mostly because they have different backstories and different personalities as per discussions on the same over at runrex.com. This is an important marketing lesson as it shows the importance of making sure that all your marketing efforts complement each other and that they are compatible with each other, for the best results possible.
Always look to improve your campaigns
One of the things that you will notice when playing Psycho-Pass is how the characters, particularly the main characters, strive to improve themselves, not only professionally, but also personally; which helps them fight crime better. As per the gurus over at runrex.com, the marketing lesson we can take here is the importance of always looking to improve your marketing campaigns, and always looking to make them better. Make sure you frequently test and improve your campaigns.
You can learn a lot from others
Investigators and enforcers alike in Psycho-Pass learn a lot from colleagues, which makes them better as far as crime-solving goes. The marketing lesson this teaches, as per the subject matter experts over at runrex.com, is the fact that you can learn a lot from others. You should research and ask around about the experiences of others in your industry, and see what you can learn from their marketing campaigns, their successes, and failures.
The above are some of the marketing lessons Psycho-Pass teaches, with more on this and other related topics to be found over at runrex.com.