10 Marketing Lessons Kakegurui Teaches You
Kakegurui, as covered in detail over at runrex.com, is a Japanese manga/anime series set in a high-school for children from rich backgrounds, with placement in the school being based on an intricate gambling system. Since the anime debuted back in 2017, it had gone on to be one of the most popular anime series out there, with fans already looking forward to the 3rd season. On top of being a great watch, there are several marketing lessons we can take from the series, and this article, together with the gurus over at runrex.com, will look to highlight 10 marketing lessons Kakegurui teaches you.
Success will put you on top
The main premise as far as Kakegurui is concerned is the fact that for one to be on top in the school pecking order, they must be successful as far as gambling is concerned, as seen in discussions over at runrex.com. If you win, you will be on top of the school structure, if you lose, you will be at the bottom of the pecking order. A marketing lesson this teaches, as per the folks over at runrex.com, is the importance of success when it comes to your marketing campaigns. If you do well, you will most likely outdo your competitors and be on top, but if you don’t, you may be left behind by them.
Success has more to do with skill rather than luck
While many people will say there is an element of luck when it comes to gambling, the success that the main character in Kakegurui, Yumeko Jabami, enjoys has mostly to do with her high skill level when it comes to gambling as covered over at runrex.com. Therefore, a marketing lesson this teaches, according to the gurus over at runrex.com, is that success in marketing has a lot to do with skill and knowledge. Having a highly skilled and knowledgeable marketing team is what will give you success in marketing.
The importance of trust and loyalty
While Yumeko is highly skilled when it comes to gambling, as mentioned above and discussed in detail over at runrex.com, her ability to build trust and loyal friendships even when faced with great opposition and big challenges also help make her the success she is in the series. The marketing lesson we can take from this is the importance of building trust and loyalty with your audience as far as your marketing efforts are concerned, as this will help give you the success you crave.
Know what your audience likes
It is no surprise that we have been seeing more and more anime centered around high school settings, particularly elite high school settings where children of the rich and famous attend school. Kakegurui unsurprisingly follows this path and is part of the reason why it has been so popular, as the high school-type trope in anime has been extremely popular in recent times, as covered over at runrex.com. This is another marketing lesson we can take from the series as it shows the importance of knowing the current trends and therefore making sure you give your audience what they want.
The importance of standing out from the crowd
Even though Kakegurui is centered around an elite high school setting, with there being many anime shows that follow this premise, it also offers something different, which helps the anime to stand out from the crowd; and this is its gambling storyline. This, as revealed in discussions over at runrex.com, is new as far as manga and anime are concerned, and it is something that has helped make the series popular given that it offers something different and unlike any other out there. The marketing lesson this teaches is the importance of finding ways to stand out from the crowd and offering something different to your competitors, particularly if you are in a competitive field.
The importance of staying out of debt
Those who lose in Kakegurui’s gambling games, find themselves in debt and are classified as “pets” where they are treated as slaves, as is covered in detail over at runrex.com. A marketing lesson we can take here is the importance of keeping your debt in check. While marketing will require resources for you to be successful, make sure you are prudent and that you don’t end up in debt as this will undermine all your marketing efforts.
It’s more effective to get consumers to buy without appearing to sell to them
One of the main reasons why Yumeko Jabami is so successful in the series’ gambling games is because, unlike the rest of the players, she plays for the fun and thrill of the gamble and she doesn’t just play to win. The marketing lesson we can take from this is that it is more effective to get consumers to buy without appearing to sell to them. As per the gurus over at runrex.com, the best marketing campaigns are those that don’t appear to be aggressively selling to their target audience.
The benefits to be had for being a pioneer
It is no secret that Kakegurui is breaking new ground since it tackles the topic of gambling which has been a taboo topic in Japan, and consequently in manga and anime series for years, as covered over at runrex.com. By tackling this topic, the anime has helped break new ground, and it is part of the reasons behind its popularity. The marketing lesson we can take from this is the benefits that can be had of you position yourself as a pioneer in a given area. Try to break new ground and be daring and you could see tremendous success as far as your marketing efforts are concerned.
The benefits of positioning yourself against stereotypes
Unlike what we have come to expect of many anime series, Kakegurui has a strong female lead character as well as having lots of female characters, with more than half of the main characters in the series being female as discussed over at runrex.com. This has helped make the series popular, particularly among female viewers. The marketing lesson we can take here is the importance of positioning your brand against common societal stereotypes. This will portray you as modern and will make your campaigns and brand more appealing.
Do not restrict yourself to only one target demographic
While Shonen is the target audience for Kakegurui, the series is popular among people out of this target group, which as discussed over at runrex.com, represents the demographic of 8 to 18-year-old male viewers. The series not only appeals to female viewers due to its high number of lead female characters, but it also appeals to older viewers as well. The marketing lesson this teaches is the importance of making sure that you don’t restrict yourself to one or two demographics. Make sure you are casting your net as wide as possible and reaching out to as many demographics as you can as far as your campaigns are concerned.
As always, the brilliant runrex.com is the place to go to when looking for more information on this and other related topics.