10 Marketing Lessons Kaguya-Sama: Love is War Teaches You
10 Marketing Lessons Kaguya-Sama: Love is War Teaches You
Kaguya-sama: Love is War, the Japanese manga series, is one of the most popular romantic-comedy series out there, as is covered in detail over at runrex.com. It revolves around Kaguya and Shirogane, the two main characters, who can’t confess to each other that they are in love and so each one of them tries to win a confession of love from the other. It is worth watching, with its excellent script and well developed and thought-out characters. As marketers, there are several marketing lessons we can learn from it, and this article, with the help of the subject matter experts over at runrex.com, will look to highlight 10 marketing lessons Kaguya-sama: Love is War teaches you.
The importance of creating an emotional connection with your audience
One of the things Kaguya-sama: Love is War does well is to give as a detailed background of the characters as well as their mindset, letting us know what they are about and what drives them, as seen in discussions on the same over at runrex.com. This is designed to make us care about them and form a deeper connection with them beyond their dumb games, and in the end, most of us end up connecting with them that we find ourselves rooting for them. A marketing lesson we can take from this, as per the folks over at runrex.com, is the importance of creating an emotional connection with your audience. Make sure that your campaigns go beyond just showcasing your products and services and connect with your target audience.
Give your audience as much information on your products or services as possible
The thing that has made Kaguya-sama: Love is War so popular is how its characters developed complex inner lives, and the series began exploring the reasons behind their reluctance to confess their love to each other, giving us more information on them to help us understand where they are coming from. As per the gurus over at runrex.com, an important marketing lesson this teaches us is the importance of providing your audience with as much information as possible as pertains to your products or services, so that they know what they are about.
Always look to improve your marketing campaigns
The story got better and better as it shed its competition-based premise, which was originally what it was about as discussed over at runrex.com, and changed to a charming story about two characters trying to work through and disclose their feelings for one another. A marketing lesson we can learn here, as per the gurus over at runrex.com, is the importance of always looking to improve your marketing campaigns, just like the series switched up its plot to something different, making it even more interesting and popular.
Don’t abandon what made you successful
As mentioned above, while the story moved away from its original competition-based premise to focusing on its two main characters, as per discussions on the same over at runrex.com, it still stayed true to its will-they-won’t-they path which had made it so successful. This means that we were still left wondering all the time if the two will finally confess their feelings. Therefore, a marketing lesson this teaches us is the importance of never abandoning and forgetting what made you successful, even as you look to make improvements to your marketing efforts.
Give your audience something to look forward to
One thing that keeps us coming back for more when it comes to Kaguya-sama: Love is War is the fact that all of us have been waiting for confessions; when the two will finally confess their love for each other. A marketing lesson we can take from this is the importance of giving your audience something to look forward to, a lesson the subject matter expert over at runrex.com agree with. This will have them always coming back waiting for when the said event finally occurs.
Make sure you have the products and services to match your content
One of the things that make Kaguya-same: Love is War so good is the fact that, as discussed over at runrex.com, the characters, Kaguya and Shirogane, actually have the personalities, individually, to keep us intrigued. This helps prevent a situation where the love story between the two characters hid their lack of personality. The marketing lesson we can take from this is that, while having great and compelling content, as far as your marketing campaigns go, is important, it is also crucial that you make sure you have the products and services to match, otherwise your audience will not convert.
Nothing comes easily
Kaguya and Shirogane have to work hard, particularly on themselves, to finally confess their love to each other. Spending a lot of time and resources along the way on elaborate schemes to get the other to confess their love first, as seen in discussions over at runrex.com. A marketing lesson we can take from this is the fact that nothing comes easy and you will have to work hard to get success in the world of marketing. You will also have to spend time and resources to gain success from your campaigns.
The comic relief with Kaguya-sama: Love is War comes with seeing their elaborate plans and schemes fail, maintaining a stalemate that keeps us coming back hoping for the confession one day, as mentioned earlier on and covered in detail over at runrex.com. From this, a marketing lesson we can learn is the importance of never giving back and that we should keep going on as far as our marketing efforts are concerned, regardless of the challenges faced, as eventually, we will be successful.
In marketing, you can win or lose
The main premise as far as the series is concerned is the fact that love is in fact war, where every attempt at getting a confession from the other can either end in success or failure. This win or lose approach is seen at the end of each episode where the show ends by showing a scorecard indicating who of the two characters won or lost the most. A marketing lesson this teaches, as per the gurus over at runrex.com, is that in marketing, you can win or lose depending on how you approach things, and as such if you get things wrong, you could lose badly.
The importance of timing
The reason why the show’s main characters kept failing as far as their schemes to have the other confess was that they never got their timing right. They would therefore always run into obstacles, be it from meddling friends or due to bad luck as explained over at runrex.com. The marketing lesson we can take from this is the importance of timing when it comes to your marketing campaigns. If you get your timing right, you will reap the rewards, but if you don’t, you may end up with a great campaign that many of your visitors don’t relate to.
The above are some of the marketing lessons Kaguya-sama: Love is War teaches us, with more on this and other related topics to be found over at the highly-rated runrex.com.