Google PPC Advertising Explained – AdWords

The words Adwords gets thrown around a lot. Google Adwords in particular, is a common phrase in the online marketing world and if you have been coming across the word and didn’t know what it means or how it works, then you’ve come to the right place. In this blog post, we’ll be looking at Google PPC advertising and how it works. So, what is PPC?

Pay Per Click

Pay per click is an online advertising model where advertisers pay a platform to advertise their services and products within the listings of the platform- Every time someone clicks on the advertised ad, then the advertiser pays a small fee to the platform.

Pay per click is one of the most successful paid search marketing techniques and it is very common in the modern search engines. From Google, Yahoo to Bing, all the search engines have adopted this technique and it is raking in millions for them. So successful is PPC as a mode of advertising that other platforms such as Amazon and even Facebook are starting to adopt it.

In this blog post, we will narrow down our focus to Google’s paid search service which is referred to as Google Adwords.

Google Adwords

This is Google’s own paid search service where marketers pay a small fee to advertise on Google’s Search Engine Results’ Pages and every time someone clicks on their displayed ads, Google takes a portion of the money. Here are some of the basic principles of Adwords

Google Adwords Explained

To get started, you will l need to have an email address, a website and a business you are looking to promote. If you don’t have a business website then you can use Adwords express to create your ad. If you have all the necessary requirements then you can easily set up your first campaign.

Here are some of the most important steps to creating a good Google PPC ad

Understand your objectives

The first towards a successful campaign, is understanding your goals as a company or as a brand. Do you intend to increase sales? Is the campaigned aimed at just increasing the brand awareness? Understanding the goal of the campaign will help you in budgeting and ensuring the campaign is going in the right direction.

Come up with an appropriate budget

Once you have defined the objectives of your campaign, the next step is to define the budget for the campaign. Remember PPC is about paying for the qualifying clicks and bidding on the right keywords.

Choose an audience for your products

The next step is to make a decision on the geographical location that you want your ad to be shown. With Google Ads you can choose the particular countries you want the ad to be displayed, the particular areas within a country e.g. a state or province and the specific neighbourhood which you intend to target.

Research on the keywords you will use for the campaign

PPC is a game of keywords. You will need to understand the right keywords to use for the campaign if you are to get anything from the campaign. Research on keywords that people use when looking for the products and services that you have on offer.

Use Tools to refine your keywords

Make good use of the available keyword tools to refine your keyword usage. There are very many tools online that you can take advantage of. These include Google Keywords tool, Wordtracker and many others. These tools will help you get a list of the right keywords to bid on.

Set your bid

Your bid is the highest price that you are ready to pay when a customer clicks on your ad. You can choose to manually bid where you set your own maximum CPC bid amount or let Google Ads automatically manage your bids using the inbuilt algorithm.

Create your ad

This is where you create a text ad by entering your landing page URL, including an attention grabbing headline, including a short description beside your ad and if you wish, enable the ad to drive phone calls to your business. Click save and the ad is up and running.

And that, is how Adwords works. If you are looking for more information on how to create Google Adwords campaigns, then talk to us the experts here at Runrex. Runrex is a professional digital marketing agency serving both multinational companies and local start-ups in Houston and are looking forward to working with you to improve your PPC campaigns.

Give Runrex a call today, to get a free quote on our services and additional tips on how to optimize your PPC campaigns for maximum return on investment. Don’t waste time trying to start learning PPC from scratch, let the experts do the dirty work for you so that you can concentrate on bettering your product.