Which is a benefit of advertising online? Reach people who are likely interested in what you’re advertising Automatically collect information about potential customers Increase your position in organic search results Make money by showing ads on your website Correct answer is: Reach people who are likely interested in what you’re advertising Explanation: When you advertise […]
An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit? Test different cost-per-click (CPC) bids Test only one version of your ad text Lower the cost-per-click (CPC) bids and increase the budget Delete keywords that are […]
Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?61 A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE” A call-to-action like “Visit our gym now” Add a promotion like “20% off fitness classes” Add a call-to-action like “Sign up for a free […]
You would advise a client that’s launching a new product line to advertise on the Display Network because she can: reach people who are interested in similar products use text ads that encourage people to call her business use text ads that encourage people to visit her website reach people who are searching for her […]
Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)? Number of clicks on her ads and costs to […]
How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network? CPC bids are effectively converted to CPM bids CPM bids are effectively converted to CPC bids Ads using CPC bids are not allowed to compete on the Display Network CPC and CPM bids only compete against bids of the […]
Which of these metrics is especially important to clients who are running a branding campaign? Clickthrough rate (CTR) Average cost-per-click (avg. CPC) Impressions Phone call conversions Correct answer is: Impressions Explanation: Impressions are important to track in any campaign, no matter what your goals are. But they can be especially important in branding campaigns, because they […]
If you want to direct people to specific pages on your website from an ad, you can create an ad that uses: sitelink extensions previous visit extensions callout extensions location extensions Correct answer is: sitelink extensions Explanation: Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When […]
How are manual extensions different from automatic extensions? Automatic extensions require setup. Manual extensions do not. Manual extensions require you to fill out additional information. Automatic extensions do not. Manual extensions cost more than automatic extensions There is only one type of manual extension but many types of automatic extensions Correct Answer is: Manual extensions […]
An advertiser wants to display a text ad that includes extra details like the business’s location and phone number. Which ad format should the advertiser use? Shopping ads Ads with extensions Video ads Image ads Correct answer is: Ads with extensions Explanation: Extensions expand your ad with additional information—giving people more reasons to choose your […]
